Cakesmash · Paid Social
Meta Ads
Live from the Meta Marketing API, fetched the moment you open this page. Each campaign is judged on its own terms. The active campaign carries the kill-trigger gauge.
Campaigns are not directly comparable when they ran for different durations, audiences, or objectives. A campaign that ran a few hours on a broad Advantage+ audience tells you nothing about one that has run several days on a narrow manual audience. Read each on its own line, and watch the active one against its kill trigger and its video retention.