The "E" pillar (Execution) needs stronger emphasis on the post-Cake Drop tracking loop. Clients are not checking Vitals dashboards consistently after Month 1. Consider adding a weekly auto-report email trigger in GHL.

Proposed addition to the deck: "Vitals Pulse Check" — automated 7-day performance digest sent to client every Monday.

The shift from "video agency" to "Authority Architects" is landing well in discovery calls. Dr. Park's immediate response: "that's exactly what I need — I don't need more content, I need more authority." Log this as a qualifying signal — any prospect who responds to Authority language is pre-sold on the methodology.

Testing direct Instagram DMs to 10 Beverly Hills cosmetic surgeons this week. Message: "Your clinical results deserve a bigger stage." Tracking reply rate vs. cold email. Hypothesis: DM reply rate will be 3-4x higher due to feed context.